Equinox is a leading chain of fitness clubs with its centers in New York, Los Angeles, San Francisco, Chicago, Miami, and Boston. They wanted a robust CRM system that can streamline their sales processes and eliminate manual intervention to mitigate risks.  

Challenge: 

Equinox has a traditional computer-based member management system, but they were tracking sales prospects manually on paper. They wanted to have a CRM system that can scale their sales processes, empower salespeople with the best practices, and give a great visibility across the system.  

Solution: 

Equinox chose Microsoft Dynamics 365 CRM to address those challenges as it is a flexible, versatile, and user-friendly CRM system. They have implemented a customized CRM system based on their requirements and built a web front end to keep the system user-friendly.  

Impact: 

Equinox has now streamlined sales processes, improved data capture, increased staff productivity, reduced operational costs, and higher visibility across all operations.  

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